Today is the first…day…ahem…sorry, still fuzzy from @Madpow’s killer party last night at National Mechanics. We are ready to kick off IDEA2010! I will do my best to live blog through the sessions, there will be part observations, part candor, part humor and as much knowledge as I can absorb and type. I will do my best, I hope you enjoy.
First up, a Welcome and then we’re into Ubiquitous Architecture and Gamestorming.
Ubiquitous Architecture and Gamestorming
Peter Morville is up first.
- Dichotomy Alert! Information Architects and User Experience Designer
- Already in love with Peter as he makes CS a part of the conversation.
- The tactical and strategic roles may be separating, but they are still held closely together.
- visuals can often break down barriers
- Search involves an insane attention to detail.
- Will innovation redefine search, ongoing discussion.
- You can now search by sketching or singing
- We can’t ignore the possibility of sensory search.
- Cross Media Integration – what is the right balance?
- iTunes led the way with this (duh), but we are finally seeing other areas (Nike, Zipcar etc)
- REI has worked to bring all content creators together, eliminating silos (yay!)
- Mike Kuniavsky – don’t worry, he’s already thinking light years ahead of us (whew…)
- Service blueprints are the key parts of Service Design, they identify the touchpoints (Peter feels they are not enough)
- User Service Map – The Intertwingularity (buzzword alert!) The mix of digital and physical (how would you view a movie, download, movie theater…)
- What is the perceived distance in the physical world, but when you apply the same thought to digital, it has more to do with the experience.
- IA is about building bridges, but the work doesn’t stop, there are always more bridges to be built.
- Peter makes the brilliant point that Ken Burns is GOD (ok, maybe I made that up, but COME ON, the man is fabulous!)
- Panel discussion time!
- What the hell is gamestorming!? – Disruptive way of explaining problem solving (Sunni) Collection of things that work (James) Making the information more shareable (Dave)
- Gamestorming = visual thinking people (Peter’s interpretation)
- Confession: As a writer, designing anything visually scares the crap out of me.
- Visual thinking = Gamestorming
- Gamestorming reminds me a lot of discovery writing. Visually working through a problem, much like writing through a problem.
- Peter makes the point that Gamestorming is just IA in disguise.
- The best way to describing gamestorming is to do it.
Hey oh, just had a break out session where Sunni Brown taught us visually challenged “drawers” a new way to not be afraid to sketch out our ideas visually. She had a great way of using a visual alphabet (lines, circles, basically crap we can all draw to represent a image. It was basically a speed round of Pictionary where we drew a coffee cup (easy), charisma (not so much) and a pervert (priests abound). Insanely fun, interactive and a great way to meet some new people.
Next up, Going Native: The Anthropology of Mobile App Design with Josh Clark
- Mobile can be thought of as cultures.
- Anthropology – how or why we act the way we act.
- Still very much in the discovery phase of mobile platforms.
- (Lego graphic backdrop is S.I.C.K.)
- text interfaces were initially such a crummy experience.
- Suddenly wondering if my mother threw away all of our Legos. I think I’ll call her at lunch.
- Defining a culture, defines the mobile appearance
- 87% of AA and English speaking latinos compared to 80% of white peeps.
- Nokia = Symbian. I did not know that.
- BB os is still king in America (40%) For now…
- BB heavy on texting and email, but lacking on web browsing.
- iPhone = super active user
- Sorry, nanny is texting me. The power is out and I am trying to tell her how to reset the breaker in the electrical panel. Good god.
- For Android, it’s the technology, skews for younger users. “good enough”
- Android is for tinkerers, so apparently Tinker Bell is ALL over this phone.
- Windows mobile slide draws a good laugh from the crowd. Oh, Redmond, you have fallen so far.
- Satisfaction index shows that iPhone/Android lead the way while BB and Windows (giggle/snort) lacks big time.
- Cultures love rivalry. Great analogy.
- It’s really not about tools. Emotional connection means more now in the mobile universe.
- Appropriate Technologies – basically pairing cultures with the right technologies
- There is a market for SMS apps (think of voting for AI)
- Mobile culture goverance is partially regulation and part of the social experience.
- Wait, whut? Content Strategy doesn’t own the term governance.
- Governance shapes our experience.
- Sorry, twitter distraction, bad Matthew.
- Can the web entertain this circus?
- Mobile web can sidestep the governance issue.
- Praying there is a stack of legos at lunch.
- You cannot satiate everyone, so there cannot be only one silver bullet mobile OS
- We are all cloud developers now (I have no idea what this means)
- Build device specific app, not an all encompassing app.
- Lunch time!