Intranet Odyssey

Recently, I participated in a guest blog writing exercise. I anonymously wrote an entry and in turn received the following post. All guest posts are listed here.  Recently, while deep in the midst of a sprawling intranet inventory, I found that reading and listening to poetry was a respite from the audit’s intense meticulosity. Next […]

Don’t Apologize for Your Deliverables

Nick Offerman is an actor. Among other endeavors, he is currently cast as Ron Swanson in NBC’s Parks and Recreation (which just got bumped for three episodes). Mr. Offerman gets paid to pretend to be someone else. You could argue there is no tangible thing he creates. Comedy, like so many of the online experiences has no […]

An Update

It’s been ages. Therein lies the issue of carrying out the content strategies, rather than writing about them. However, here’s a quick update. on some upcoming events that may interest you: I will be speaking at the Digital Content Strategies Conference March 13th in sunny San Diego. I am joined by Margot Bloomstein, Christopher Avore, […]

10 Things That Stunk about Confab

Who doesn’t like a good top 10 list? It appeals to the lowest common denominator. It’s McNews and a serial short story rolled into one.

So while the majority of Confab attendees share their brilliant notes, insights and warm and fuzzy feelings, allow me to cut to the hard news. I’m about to break the story everyone was feeling, but too afraid to publicly state.

Healthcare Experience Design Conference – Boston 2011

Good morning from the opulent and power cord friendly confines of the Fairmont Copley grand ballroom. Throughout the day, I will be adding free form thoughts, observations and feedback for today’s Healthcare Experience Design conference brought to you by Mad*Pow and Claricode. Next up, brecky and the opening keynote… Opening Keynote – Persuasive Design & […]

What Content Strategy Can Learn From the STC

To my knowledge, content strategists have not formed an official organization. There is no Content Strategy Consortium (CSC), Society of Content Strategists (SoCS) or, heaven forbid, Creating Relevant Organizational Content Strategy (CROCS!?)

It’s not that I am against an organizational body for content strategy, as much as I don’t want the effort to replicate the severe communal nightmare that has become the STC.