March 12, 2013 – 10:57 am
It’s been ages. Therein lies the issue of carrying out the content strategies, rather than writing about them.
However, here’s a quick update. on some upcoming events that may interest you:
I will be speaking at the Digital Content Strategies Conference March 13th in sunny San Diego. I am joined by Margot Bloomstein, Christopher Avore, Ahava Leibtag, Jonathon Colman, Sarah Krznarich, Rebekah Cancino, Corey Vilhauer, and many others. Can’t attend the conference? I’m sure we’ll be out and about afterwards. Slides will also be available.
Confab London. March 25 – 27. Limited spaces available. This will be an amazing conference.
Content Strategy New England – April 2 - Future-Ready: Preparing Your Content—and Your Company
Confab USA - June 3 – 5 (but you already knew that) LAWN [...]
November 11, 2011 – 11:32 am
I wanted to share my lightning round talk in September at the tremendously brilliant and successful CS Forum 11 in London. It’s quick.
Who doesn’t like a good top 10 list? It appeals to the lowest common denominator. It’s McNews and a serial short story rolled into one.
So while the majority of Confab attendees share their brilliant notes, insights and warm and fuzzy feelings, allow me to cut to the hard news. I’m about to break the story everyone was feeling, but too afraid to publicly state.
We’ve talked, but we haven’t gathered. We’ve laughed, but we haven’t shaken hands. We’ve connected, but we haven’t shared a meal. That all changes May 9th, 2011.
*editor’s note: wifi has lagged in the last 30 minutes so I apologize for the delay of the updates.*
Hello!
We’re back. I am in the Grand Ballroom and will be live tweeting the Patient-Centric Design Track which is comprised of the following:
Good morning from the opulent and power cord friendly confines of the Fairmont Copley grand ballroom. Throughout the day, I will be adding free form thoughts, observations and feedback for today’s Healthcare Experience Design conference brought to you by Mad*Pow and Claricode.
Next up, brecky and the opening keynote…
Opening Keynote – Persuasive Design & Behaviorial Change – BJ Fogg
BJ is going to take some risks today, mystery envelope included.
We are also passing around dental floss.
In 1993 BJ was all about persuading people around computer interaction
5 Secrets of Behavioral Change – (I am now wearing a medical glove)
Patterns (1) -
“People love laundry lists” but it’s not systematic
Green behaviors – there is fear and uncertainty
Blue behaviors – things that people have done before. [...]
March 14, 2011 – 10:40 am
To my knowledge, content strategists have not formed an official organization. There is no Content Strategy Consortium (CSC), Society of Content Strategists (SoCS) or, heaven forbid, Creating Relevant Organizational Content Strategy (CROCS!?)
It’s not that I am against an organizational body for content strategy, as much as I don’t want the effort to replicate the severe communal nightmare that has become the STC.
Less than 24 hours ago, I was in a meeting with 5 writers and each of them was petrified. The purpose of the meeting was to discuss “innovative” ways to make content more relevant to our audience.
85% of the meeting consisted of awkward stammering and painful silence.
September 27, 2010 – 8:11 am
Stewardship
“the careful and responsible management of something entrusted to one’s care” – Merriam Webster
Recently, a lot has been made of content curation. It’s a dead sexy term and it’s getting a lot of attention from those who love it and those who think it’s the next pile of dung from the content strategy brethren. The jury’s out for me. I neither love it nor hate it, but I do think arguing about its usage is a tremendous waste of time. I’d rather be caring for content than arguing about it.
Enter stewardship.
Perhaps this is where I call it content stewardship so I can get a lot of seo hits. (oops) Truth is, I have always thought of myself as a [...]
Excuses
“Content Strategy is great and all, but I am a writer. I sit in a cube and I fight to keep up with the pace of projects heaped on me.”
“My company will never hire a content strategist”
“I don’t know what a content strategist is, let alone how sell it to my manager.”
“My company does not value writing.”
I hear chatter like this daily. Often, it is fair, accurate and for better or worse, realistic statements. The harsh reality is we rarely have the perfect project workflow and budget to accommodate a kick-ass experience designer, information architect and content strategist.
However, rather than throw up your hands and reach for the flask, do something about it.
Solution
Here’s a tidy little secret that A) needs [...]
